Why Saturday is the Best Day for Product Research

Andrew Ellis
3 min readMay 28, 2022


It’s Saturday, and you’ve got some free time. You could binge a Netflix show, sleep all day, or spend that time doing some product research for your new business venture. While sleeping all day is tempting, and can be fun, the choice is obvious!

Simply put, Saturday is the day when most people are unwinding. This means that they’re not as busy as they are during the week and they’re more likely to have their guard down. Additionally, since more people are usually out and about on the weekends, you’re more likely to run into a greater variety of people.

This provides the perfect opportunity for casual conversations which can lead to valuable product insights!

People Watching is Your Friend

Photo by Manuel Joseph: https://www.pexels.com/photo/aerial-photography-of-group-of-people-9827/

People watching is an activity that can provide insights into the behavior of those being observed. It can be helpful in understanding why people do the things they do and how they interact with their environment. People watching can also show you habits that you may not have otherwise noticed.

For example, someone who is always looking down at their phone may be avoiding eye contact. Someone who constantly fidgets may be nervous or tense in public. Perhaps this situation is something that your product or service can remedy.

While people watching doesn’t necessarily provide deep insight into a person’s soul, it can be a helpful way to understand the behavior of those closest to you.

The best place to people watch is usually in a busy area, such as a park or mall. There are many ways to do this, but one of the easiest ways is to simply sit in a spot where you can see people walking by. This could be at a coffee shop or on a park bench.

Once you have found a good spot, the next step is to simply observe the people around you. Try to pay attention to their body language and facial expressions. What are they doing? What do they seem to be feeling? What types of interactions are they having?

Liquor = Truth Serum

Photo by cottonbro: https://www.pexels.com/photo/empty-beer-bottle-on-the-table-6530962/

*Drink Responsibly*

It’s no secret that bars are crowded on the weekends. People flock to them to drink and socialize with friends. Bars are the places where people can forget about their troubles and just let loose. Thus providing more opportunities for gathering feedback on what people really care about!

When people drink liquor, it lowers their inhibitions and makes them more relaxed. As a result, they are more likely to say what they really think and feel, which can be helpful as a creator. In addition, liquor can help to break the ice in social situations and make people more inclined to talk to one another.

This can be especially beneficial if people are feeling shy or uncomfortable. Ultimately, liquor can have a positive effect (consumed responsibly) on social interactions by making people more open and communicative.

Saturday is the best day for product research because people are in a more relaxed state and they are more likely to be open to conversation. People watching is also a great way to get insights into behavior, especially when it comes to understanding why people do the things they do.

Liquor can also have a positive effect on social interactions by making people more communicative. So go out there and take advantage of the weekend to gather some valuable insights!




Andrew Ellis

Futurist, traveler & founder of a company called Trovert. I enjoy writing about things that are good for the soul.